With two decades of experience as a Placement Agent, Rebecca Meijlink has authored “Mastering Capital Raising,” a comprehensive guide for companies seeking institutional investment. It provides practical insights and strategies for navigating the complex capital raising landscape, from crafting a compelling pitch to closing the deal.

This book is specifically geared towards Boards, Founders, and CEOs new to institutional capital raising. Many companies mistakenly believe that the storytelling techniques that work with high net-worth investors will translate to success with institutional investors. However, institutional capital raising is a distinct ballgame with its own rules, akin to a demanding 18-hole golf course rather than a leisurely 9-hole round.